First off, I must be
candid and confess I'm a big fan of the author, David Doyle,
whose recent publications have been nothing short of
outstanding (especially his ‘Legends of Warfare’ series and
his work for the ‘Images of War’ franchise). I also very
much enjoyed his volume on the Cleveland Tank Plant and was
expecting something similar for ‘AM General- The First 50
Years:1971-2021’. However, surprisingly
this book turned out to be a quite different type of book.
This has obviously been
a labor of love for David Doyle, who had been researching
the subject of AM General for literally decades prior. He
describes in minute detail the creation and development of
the company over the years. This means you get comprehensive
information through 2021 covering the people instrumental to
the firm's successes and failures, the takeovers (with full
financial detail), the factories, the social unrest
(strikes, etc.), the licensed productions and lines carried
over from other manufacturers, the new projects, etc.
With all the resulting
data and figures provided, the reading can feel a little bit
arid at times, but it's most likely the flip-side of the
author's desire to be exhaustive. The book is quite bold in
that it hasn't an exclusively military scope.
It also covers civilian bus production and
manufacture of postal service vehicles as well as civilian
variants of the HMMWV ‘Hummer’, thus reflecting the sheer
diversity and flexibility of the AM General brand. This is
an exception I think amongst the author's litterature, which
covers warfare in its many forms as well as military
hardware for land, air and sea.
The work takes the
history of the brand chronologically, and is divided into
the following chapters.
1. American Motors
takes over from Kaiser Jeep
2. The General Products
Division of American Motors is Formed
3. AM General
Corporation is formed
4. AM General Strives
for innovation
5. The End of the Cruse
Moss Era and the birth of the HMMWV
6. A New Product - and
a New Owner – 1983-1985
7. The End of an Era -
and the End of an Owner
8. Turning the Lights
out on Chippewa
9. The Company is
Reshaped
10. A New General Comes
to Town
11. Back to the Sand
Box
12. Closing in on the
Golden Anniversary
I won't give you a
detailed rundown of the book's
content, but will just mention the highlights for me as a
military vehicle entusiast. I especially enjoyed the parts
covering the HMMWV and Hummer, and the US Postal Service
Jeeps (a guilty pleasure). Many will relate to the sections
of the book dealing with civilian bus production depending
on their hometown. For instance, I
appreciated the section on Washington DC buses, having lived
in DC for a total of nine years.
There are also some
precious tidbits of information within the photo captions.
For instance, I hadn't realized that the AM General
and Ford-built M151A2s can be told apart by visual
differences. Speaking of the photos, they are numerous and
well chosen. Pics of HMMWVs are often printed full page in
glorious color and most were new to me ; except one that had
been my desktop picture for many years!
Conclusion
Overall an unusual,
atypical and unconventional book that is nevertheless a very
enjoyable read of an American industrial saga. I'm sure I
will come back to it regularly for information and
photographs.
Highly Recommended.
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